Mission statements. Something that I always thought was for the large corporate businesses that just wanted to take up some extra space on the wall, or for die hard corporate sheeple.
It took me a few years to finally get it. Mission statements are actually important, for every business – large or small, and everything in between. That means this includes you and your blog as well, no matter how small yours is.
What is a mission statement?
Just to clarify things a bit, let’s talk about what a mission statement actually is. It’s very short and it gets straight to the point. That one sentence describes who and what you are – your philosophies and your goals as a business. This helps to tell your customer exactly what you do and how and if you can help them, and it also lets you remind yourself about the same things.
Why YOU need a blog mission statement
A mission statement will help to paint a picture in your mind and your customers mind about what you’re about. That will have a huge positive impact on your business! I just mentioned these, but it’s worth putting both points into big bold letters as a reminder.
It tells your audience who and what you are
Again, this is a super simple way to tell your readers all about you and how you can help them with their pain point: In one little sentence. The Internet has turned us all into information fiends, and if we aren’t getting the information that we want in just a few seconds, then we move on to the next link in our Google search page. It happens fast – so make sure you write your mission statement, and also make sure that it’s easy to see. If a reader sees your mission statement and says “Hey, they do exactly what I need, lemme email them!” Then you did a good thing. If they read it and say “Eh, they don’t quite offer what I’m wanting” then they move on. That’s also a good thing. You want to grab the people that will give you money, and you don’t want to waste the time of people that won’t give you money. Nor do you want to be wasting your time with people that you really can’t help. (You also don’t want to be wasting their time!)
It also tells YOU who and what you are
This is super important. I’ve confused myself on numerous occasions and sometimes I’ve lost focus on what it is I’m trying to provide with my business. This tends to happen to many people – maybe even all of them.
Think of your blog as an outline. You’ve got various parts and topics and pages going on. Your mission statement acts as your title. What is it ALL about? What are you trying to accomplish? The mission statement will help you to clarify it to yourself, and it will serve as a constant reminder.
Are you writing a new article for your blog? Check your mission statement, and then think about it. Is this new blog post lining up with what your mission statement says? If it is, then good! Keep writing! If it does NOT line up with it, hold up a minute and re-evaluate what you’re writing. You don’t want a blog full of a bunch of random topics with no direction. If that happens, you just won’t get many customers. You’ll be confused, your readers will be confused (if you manage to keep any readers). Don’t do that!
Now that I know all of that, how do I make a mission statement?
Now that I’ve cleared all of that up for you, and you now know what a blog mission statement is, it’s time to create one! If you’ve already got one, however, think of this as a good time to just read over it and make sure it’s still good.
Think about these things:
- What do you want to accomplish? What are your blogs goals?
- Who is your target audience? What are their pain points?
- How will you solve these problems? What sort of content and product/s will you deliver?
Think about those things and start scribbling on some paper. Figure those questions out. Once you’ve answered those questions, work on putting them together into one sentence. You want it short and sweet – you want to get RIGHT to the point.
Think about this. You want to fill in some blanks – the WHAT, the WHO, and the HOW. You’re going to do WHAT for WHO and HOW will you do it? IE “My mission is to simplify dieting for low carb dieters by providing them with simple low carb recipes.”
I’m doing WHAT? Simplifying dieting
I’m doing it for WHO? low carb dieters
HOW am I doing it? By providing low carb recipes with my blog.
Ta-da! And like magic, it’s all done! Put some thought and effort into your mission statement, but at the same time, don’t overthink it either. Keep it simple and clear and concise. This is a pretty decent formula for creating a mission statement, and it should get you on the right track!
After you’ve written it, put it somewhere on your site ASAP! After that, go read the thing every time you start to write a new blog post and make sure you’re doing everything right! Blogs happen one tiny piece at a time, and before long, you’ll have a massive and quite epic blog business going on. Keep at it!